(SAN ANTONIO) — H-E-B has launched a “Help Feed Texas” movement on Facebook to benefit Feeding America, the nation's leading domestic hunger-relief organization, which also supports Texas’ 15 Feeding America food banks. Beginning November 2, H-E-B is inviting Texans to join its page on Facebook at www.facebook.com/HEB and show their support for the movement by clicking the “like” button.
For every new fan on its page by the end of the movement on November 17, H-E-B will donate three meals to Feeding America, up to 160,000 meals. The meals will consist of cans/packages of H-E-B Mac-n-Cheese, Hill Country Fare Green Beans and Hill Country Fare Whole Kernel Corn. The donated food will be divided evenly among the Texas food banks, with H-E-B delivering the goods in time for the holiday season. With the movement, H-E-B hopes to tap the power of social media to raise awareness about hunger in Texas. Hunger relief is a cause that the company works year-round to support through its H-E-B Food Bank Assistance Program.
“We know that Texas is a state with big heart. We wanted to provide an easy way for Texans to get directly involved in supporting their local food bank. With ‘Help Feed Texas,’ our customers can help shine a light on the struggle of hunger that affects so many in our state,” said Danny Flores, H-E-B Public Affairs Manager.
Founded in 1982, the H-E-B Food Bank Assistance Program is a nationally recognized program that provides financial donations and monthly deliveries of food product to food banks in Texas and Mexico. In 2009 alone, H-E-B delivered 400 trailer loads of food, encompassing 26 million pounds of food, valued at $38.4 million, to food banks in Texas and Mexico.